As well as appealing to people who are design savvy I also wanted to make it accessible and appeal to people who want something with a little class.
So with that in mind I made the following changes and updated the logo and added a brand colour scheme which can be applied across the product range. Also Created a customised blog to promote and distribute the company and there products.
As well as the branding i had to layout a set of recipe cards in a book type format. I used the 5 colours as there were 5 recipes ( this is something that could be used through out the range ie. each time new recipes come out they come out in fives.)
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