Just starting to refine the logo treatments i have chosen to take further with the mart brief. I opted for the bulged sqaure rather than the circle that i had before on the last treatment. This takes it from being quite passive to a bit more assertive and masculine which i think suits the building more and is also contemporary at the same time.
The second treatment is a pure typographic one showing a mix of a utilitarian sans serif typeface and a more theatrical serif typeface portraying the idea of the venue is two things. The sans serif = auction mart and the serif = theatre.
The first treatment is something I am quite surprised about, the woodblock type gives of a friendly feel as well as showing diversity by using different typefaces and defiantly suits the feel of the theatre as well as adding a little class.
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