Other routes for The Mart and initial website ideas.

Along side the 4 routes i have developed i did some quick mock ups to see what the website would look like. here are the results.


First route applies a simple colour range with clean clear type creating a more sophisticated feel compared to the previous identity.


The second route is more contemporary and design heavy it works well in terms of legibility and clarity but i think the visual style is too on the design side and doesn't suit the audience.

The third routes takes on the simplicity of the first route but involves what i think is the best mark in terms of logo and also involves photography. This is a good in between and pushes the first route a little more.

The final routes is a much more contemporary one using simple illustration to create a friendly feel and incorporating a modern style logo which i think is not suited to the audience but looks really good.