I think something youthful, and play full is the best way forward with this brief, perhaps using his practice as part of the id.
The thing I notice the most about these identity is the lack of pressence although the illustrators are trying to show case there work it dosnt seem that there getting them selves across enough.
My aim is to take sarah from a unknown illustrator to someone who's work is sought after using professional looking branding suggest that she is a established artist/illustrator.
I think the strongest id is the maxemilla website and i do think this could be improved massively.
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