From reading what is about I think its about football and people's (true) opinions which are not dictated by the word of mouf from the main stream media. It's true football at its best. Here are some ideas we had to promote the magazine and get people to value the magazine a bit more.
I think i wanna use this brief to do something a little different from usual. Don't think book,poster,publication,website,packaging or stationary set.
Think this stuff.
Craig Oldham bang on it.
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