The Mart Posters.

The mart posters will be situated around Skipton and surrounding areas. Placed in local business's, pubs & service providers such as doctors and schools. This will create a gorilla style marketing scheme which is ideal for smaller business. ie the mart theatre.

Again I have used the outline gill sans font to create a decretive yet honest and straight forward feel.

The poster will be a2 format as this is the size of the poster stands around and in Skipton they can also be reduced down to a3 to put in shop windows etc.

One thing i may have to do is design a a4 poster which can be placed on notice boards.

The posters will be printed on as cheap stock as possible to keep cost's down. This wont effect the overall vibe of the design as poster are not often touched and are mostly glanced by passers by.

The poster has contact details on, but I may put more on, such as the proposed Facebook and Twitter account details to get that younger audience inter acting with the brand.

I think a mix off pure type with solid colour and photo with type gives options but the type and layout shows visual consistency which gets the mart recognised.