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| Initial typeface edited and tightly kerned to make more illegible |
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| The up and down positioning creating a equalizer effect and again to make less legible |
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| Trying to make more ledgible but instead loses it secretness |
From the length ways treatment i changed the format to crate more of a barcode type mark. I then felt the mark need to look more like a qr code so i add chunky pixel serifs to the mark.
The mark is ineligible but can be worked out once the customer has done there research and maybe used there brain a tad more then usual. this is what i want to encourage, more customer interaction with the brand.
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