Martyn Woolley
OUGD 303
Final Major Project
Rationale
"Expressive design for music + underground culture focusing on moving image, layout and print."
Themes/Subjects -----------------------------------------------------
-Design for music
-The Arts
-Movement
-Futuristic
-Culture
Design Context ------------------------------------------------------
-Animation and motion graphics
-Design for screen
-Interactive design
-Publication layout
-Typography
-Design for Print
-Universal everything
-Build
-Human Studio
-TDR
-Unit
-Archetypal
-Negro nouveau
Design Disciplines --------------------------------------------------
-Animation and motion graphics
-Design for screen
-Design for print layout and publication
-Typography
Design Skills -------------------------------------------------------
-Animation
-Typeface design
-Image making
-Photography
-Improve web-based skills
-Concept and idea generation
-Developing portfolio
Proposed Briefs -----------------------------------------------------
Brief 001 Warp Records.
The Brief
* How do you imagine Artists of the future will shape their careers and reach people?
* How would you like to experience Warp Artists’ work?
* How will the Artist’s work be valued by audiences?
Considerations
* Ideas should represent and communicate Warp’s continuing evolution as a global creative label.
* Ideally, you will look at Warp Records’ current roster, including Battles, Flying Lotus, Bibio, The Hundred In The Hands, Squarepusher, Hudson Mohawke… (more at Warp.net/records).
* Your ideas can encompass music releases, interactive / digital, events, products, exhibitions, installations… Absolutely anything. You may like to explore and propose ways to build interconnectivity between these areas and others.
* Think about innovative ways of generating income for our artists.
· Think about methods to grow active and lasting online and offline communities.
Background
About Warp
Since our first 12” single in 1989, Warp has evolved into one of the World’s leading independent labels of musicians, designers, filmmakers and artists – from Aphex Twin to Flying Lotus, Battles to Richard Ayoade, Shane Meadows to Brian Eno.
Target Audience
Music Enthusiasts and fans of Warp records and there
artist’s.
Mandatory Requirements
Motion Graphic animation – Viral, Web based, DVD based.
DVD packaging
DVD interface
Promotional Material – Poster’s, Flyers, Web Banners, Press Ads
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Brief 002 Diesel.
The Brief
Your challenge is to choose a band or artist and create an illustrated response inspired by two of their tracks. In doing so, you’ll be facing this issue head on and demonstrating your vision of a brave new world for illustration in music.
Considerations
• Successful entries will demonstrate how illustration can reinvent itself as a powerful tool for promotion and expression within the world of music.
• We are looking for work that explores new ways that illustration can be integrated into the music experience.
• You should consider how musicians are reinventing the way that they interact with their fans and the increased importance of building intimate relationships and new experiences
between fans and bands.
Background
Like balloons, we are filled with hopes and dreams. But over time a single sentence creeps into our lives. Don’t be stupid. The world is full of smart people, doing all kind of smart things (with other smart people). That’s smart. Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains. But stupid has the balls. The smart recognise things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didn’t have stupid thoughts, we’d have no interesting thoughts at all. It’s not smart to take risks. It’s stupid. To be stupid is to be brave. The stupid aren’t afraid to fail. Why? Because they ain’t dumb. The stupid know there are worse things than failure like not even trying. Only the stupid can be truly brilliant.
So, be stupid.
Target Audience
The target audience intended for the illustration will be the fan base of the musician/band/artist you select as part of answering the brief.
Diesel customers – Young 18 - 30, Fashion Aware, Brand Concious.
Mandatory Requirements
Themed Illustration
Motion Graphic viral Advert
Press Advertisements
In store graphics
Promotional material.
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Brief 003 Baker Smith Bakery.
The Brief
Create a identity for a concept bakery that focuses on the design aspects of bakery rather than baking process it’s self.
Considerations
• The identity needs to translate across a range of mediums
• The design needs to be minimal and use a limited colour palette
• You will have to work with existing illustrations.
Background
This is a collaboration project between a textiles designer and a graphic designer to form Baker Smith Bakery, which is a concept bakery that will focus on the design aspect of baking rather than actual process of baking.
The launch of the concept bakery will take place at the Leeds University artist book fair on march 11th 2011.
Target Audience
Predominately female with a interest in cookery and baking with a design aesthetic.
General admission’s to book fair.
Mandatory Requirements
Logo
Business cards
Stationary
Packaging
Online Content
Price Tags
E-flyer
Stamp
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Brief 004 Sarah Walton.
The Brief
Create a website for embroidery artist Sarah Walton along a new identity and other ‘branded material’.
Considerations
• The design needs to reflect the nature of her practice.
• The design needs to be contemporary and fit along side existing similar artist’s
• The design needs to not alienate existing clients wants and needs.
Background
Sarah Walton is a embroidery based artist based in the north of England with very little public exposure and is in the primary stages of starting her career as a artist.
Target Audience
People with a interest in textiles, art, textile design, embroidery.
Mandatory Requirements
Website
Stationary
Promotional material
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Brief 005 Mismo.
The Brief
Design The E.P sleeve for Electronic Musician Mismo based upon a Motion graphic animation music video.
Considerations
• The music video needs to visually represent the music.
• The design direction must be contemporary and fit along existing trends.
• The animation needs to translate across a number a scales and environments.
Background
Mismo is a new alias of a existing musician making much more ‘serious’ music aimed at a more savvy audience. The sound could be classed as futuristic and is signed to Brooklyn based label ………
Target Audience
Modern electronic music enthusiasts, clubbers, producers, club promoters.
Mandatory Requirements
A range of Digital based E.P sleeves
1 animation/motion graphic music video.
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Brief 006 Not in LDN Pod cast series.
The Brief
Design the identity and products for a new pod cast series based upon up and coming producers based in Leeds. The basic idea is to promote these new artist’s who are often overlooked or un heard of due to there location.
Considerations
• Consider what the audience will respond to visually
• The design needs to be able to be applied across a range of releases.
• Consider collaborating with a photographer to gain high quality.
Background
There are many up and coming producers/dj etc that are based in Leeds who don’t seem to get the attention they deserve as they are not based in London or surrounding areas.
Target Audience
Modern electronic music enthusiasts, clubbers, producers, club promoters.
Bloggers, Small record labels.
Mandatory Requirements
A range of Digital based artwork for mixes.
Logo
Website
Digital downloadable interview.
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Brief 007 Love Hertz.
The Brief
Design a set of images that will be used for a range of t-shirts.
Considerations
• Consider what the audience will respond to visually
• The design’s need to appeal to the companies clientele.
• Consider how the designs could be used as a set.
Background
Love Hertz is a new clothing company whose target audience are people who are into the electronic music scene and wish to identify themselves with it. We will be working alongside DJs and club nights to help promote the brand. Working closely with DJs and club nights by sponsoring them and hosting/sponsoring events, we will be directly exposing ourselves to our target market. We believe that this is critical to our initial success and long-term growth.
Target Audience
Modern electronic music enthusiasts, clubbers, producers, club promoters.
Bloggers.
Mandatory Requirements
A set of 10 images that will be used as printed t-shirts.
Promotional material that promotes the t-shirt range.
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Brief 008 Vend-Me.
The Brief
Create the visually identity and logo for Vend-me.
Considerations
• Needs to be in black and white
• The design needs to be recognizable, memorable and immediate.
• The communication needs to be clear but a amount of ambiguity must be included within the design.
Background
Vend-me is: About distributing design cheaply and immediately through badge dispensers situated within different environments.
Target Audience
Interest for design and illustration, badge lovers, people with a spare 20p.
Mandatory Requirements
Logo
Point of sale
Promotional material
Web presence.
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Brief 009 Ho Hum records.
The Brief
Ho Hum Records’ identity would like to reflect its devotion to quality music, while celebrating its independent credentials.
The logo and identity of a brand like Ho Hum is vital in a very brand aware culture like the UK. We’re proud of our musical integrity and want to exude the company tone and mood (below) so that we can be proud of our brand both now and for many years in the future.
Ho Hum would like to be instantly recognisable to industry professionals, we would like the media to recognise the strength of our brand and we would like the consumer to trust us.
We would like you to design a logo for the brand, and / or identity, which can be flexible enough to be used on many different materials for many years to come. Along with this we would like any additional ideas you have for web, be it twitter, facebook or the site itself, and any further ideas you have for brand promotion and collateral.
Considerations
• Independent, Interesting, Professional, Long-term, Mature, Modern, Relevant.
Background
Ho Hum Records’ philosophy is to make emotionally charged music with authenticity and integrity. The music is to speak for itself, the label is to be the rock on which it hangs.
Ho Hum Records is an independent record label. Created in 2007 by Alex Pilkington and Mark Tucker, Ho Hum aims to support sustainable, long-term careers for artists.
Specialising in acoustic folk and electronica, Ho Hum currently works with artists including Crispian Mills, Custom Blue, Rosey Chan, Blue Rose Code, Beth Hirsch, Flotilla, Sophie Barker, Lucky Jim and The Formula.
Founders Alex and Mark have many years of experience in the music industry working as songwriters, producers, musicians and engineers. They created Ho Hum following disappointment and disillusionment with the music industry and how artists are treated by record companies. This is why they now offer a 50/50 deal with all artists, they work collaboratively with everyone involved, they enable artists to flourish without company politics and creative restraints, all the while recording and producing in their own studios. As well as CD albums, Ho Hum Records release 7” singles and digital downloads.
For Ho Hum it’s all about nurturing, enabling, supporting and celebrating great music and great talent.
Target Audience
Prospective artists, Industry professionals, Consumers (the record buying public), The media.
Mandatory Requirements
· Logo / Identity (plus variants to use on different materials)
· Record covers template artwork (search for Blue Rose Code or Crispian Mills on itunes to see current record artwork template)
· Other printed collateral – letterheads, stickers, business cards etc
· Website design
· Blog design
· Anything else you choose to excite and delight us with!
The Ho Hum name is to remain.
The word ‘Records’ must also accompany Ho Hum in some logo versions.
Black and white versions must also be provided.
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Brief 010 End of year Publicity.
The Brief
Create the end of year publicity for the BA graphic design show.
Considerations
•Consider who the audience will be and what will make impact on them, making them want to come and see the show.
Background
The end of year show promotes the new graduating talent of 2011.
Target Audience
Prospective artists, Industry professionals, Consumers (the record buying public), The media.
Mandatory Requirements
Poster
Flyer’s
Invites
Web banners
Viral
Environmental design
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Brief 011 Feather Cycles.
The Brief
Create a new visually identity for feather cycles proposed for the new 2011/2012 frames and merchandise.
Considerations
•Consider who the audiences are and how you can make them want the products.
•Consider what visually will improve or better the brand.
Background
Feather cycles is a bespoke cycle frame builder based in York creating hand built frames to the customers specifications. The basic frame price is around £500 so the quality of design needs to reflect the quality of the product.
Target Audience
Cycle enthusiast, hipsters, people with a knowledge of current fashion and trends within fixed gear cycling.
Mandatory Requirements
Logo
Frame decal sticker set
T-shirts
Promotional stockiest booklet.
Key Texts ------------------------------------------------------------------
Travel Sickness DED Assoc
TDC - Typography annuals
How to be a Graphic Designer, Without Losing Your Soul
Studio Culture: The secret life of the graphic design studio
Cover Art By:: New Music Graphics
Look at This: Contemporary Brochures, Catalogues & Documents: Contemporary Brochures, Catalogues and Documents
Non-Format (Design & Designer)
This is the End : Cover Art by H5
Graphic Design: A User's Manual.
3d>2d: The Designers Republic's Adventures in and Out of Architecture
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